To comprehend who is “Brand You”, you need to first and foremost understand the construct of the personality which adheres to every part of your being, like a really sticky material. Your personality is pervasive to who you think and believe you are. It has the three primary facets of how you perceive yourself to be, how you believe others see you and the actual layers of the thought of others about you.
Your personality is both influenced and affected by numerous other aspects. These include, yet are not confined to conditional thinking, thoughts, emotions and feelings of others; causality or karma (especially of friends and family); astronomical astrological programming; and much deeper elements of your Life Force. Your personality is bi-directional, indicating that it has two distinct sides. This is similar to a stained glass window, which might appear rather drab from one side, whereas when viewed from the opposite side, it can take on an entirely different light.
The concept of “Brand You” is your perception of how the world discerns you, and is in effect the external expression of your personality. Increasingly this facet of your personality is not composed from direct human interactions, but is established and reinforced via your interactions in social media, and the illusionary worlds of computer games and virtual worlds such as the Metaverse. Consider for a moment how you would feel after you make a post on social media or appeared in the news. Think about how your personality can be affected by all of your friends or followers whether they like or comment on your posting; or you receive either no reactions or conversely your post, article or video goes viral. All these reactions on social media generate the energies of thought and emotions which are directed towards you and your personality.
The aforementioned aspects of personality and “Brand You” can become amplified to where the brand becomes much larger than the individual, particularly for celebrities and influencers. This “Brand You” can entirely engulf the personality and dominate that person’s existence in this world. So carefully consider how you project “Brand You” into the world, as all facets of the personality so expressed can bring about numerous lifetimes of accumulated karma